Motomatix AI Inc. (“Motomatix,” “we,” “us,” or “our”) operates automotive shopping, vehicle listing, payment calculation, lead-generation, and related digital services (collectively, the “Site”).
This Privacy Policy describes how we collect, use, disclose, sell, share, and otherwise process personal information when you use the Site.
The Site is intended for United States residents age 18 or older.
Depending on how you use the Site, we may collect the following categories of information.
This may include:
Unless expressly offered through a separate service with additional disclosures, the Site is not intended to collect Social Security numbers, complete bank account credentials, payment-card credentials, driver’s license numbers, or formal consumer credit applications.
When you use the Site, we and companies providing services to us may automatically collect information including:
We may collect this information using cookies, pixels, tags, software development kits, local storage, session technologies, analytics tools, and similar technologies.
We may obtain personal information:
We may use personal information to:
We may also create aggregated, de-identified, or pseudonymized information and use it for analytics, research, product development, business intelligence, and other lawful purposes.
When you submit an inquiry regarding a vehicle or select a dealer, we may provide the information associated with your inquiry to the applicable automobile dealer or dealer group.
This may include your name, email address, telephone number, ZIP code, vehicle interest, payment preferences, trade-in information, and other information associated with your inquiry.
The dealer may use the information to respond to your request, contact you concerning a vehicle, provide pricing or availability information, discuss financing or leasing, or offer related products or services.
Once information has been transferred to a dealer, the dealer’s collection and use of that information may also be governed by the dealer’s own privacy practices.
Motomatix may sell, license, disclose, transfer, or share personal information with third parties, including in exchange for monetary or other valuable consideration, as permitted by applicable law.
Recipients may include:
Depending on the transaction and applicable law, these disclosures may constitute a “sale,” “sharing,” disclosure for “targeted advertising,” or a similar regulated activity.
Categories of personal information that may be sold or shared can include:
We do not knowingly sell or share personal information of individuals under age 18 through the Site.
We may also disclose personal information to:
Service Providers and Processors. Companies that provide hosting, security, analytics, communications, data processing, customer support, fraud prevention, or other services on our behalf.
Business Partners. Companies with which we provide integrated automotive, marketing, advertising, or technology services.
Legal and Government Authorities. When disclosure is reasonably necessary to comply with law, legal process, regulatory requirements, subpoenas, court orders, or governmental requests.
Protection of Rights. When reasonably necessary to detect fraud or abuse, protect users or others, enforce agreements, protect our property, or establish or defend legal claims.
Corporate Transactions. In connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other corporate transaction.
We and third parties may use cookies and similar technologies to:
These technologies may be provided by companies such as analytics platforms, advertising networks, social-media platforms, search-advertising providers, session-analysis providers, and similar technology companies.
For example, we may use services comparable to Google Analytics, Google Ads, Meta advertising technologies, retargeting platforms, and session or user-experience analytics services.
The specific providers we use may change over time without requiring this Privacy Policy to list every vendor individually.
You may be able to control cookies through your browser settings and through any cookie or privacy-preference tool made available on the Site.
Disabling cookies may affect Site functionality.
Where required by applicable law, we will provide a mechanism allowing users to opt out of the sale or sharing of personal information or its processing for targeted advertising.
Where legally required, we also recognize applicable browser-based universal opt-out preference signals, such as Global Privacy Control (“GPC”).
We may not respond to browser “Do Not Track” signals that are not legally recognized opt-out mechanisms.
Depending on your state of residence and whether the applicable privacy law applies to Motomatix, you may have the right to:
These rights vary by state and may be subject to exceptions.
We may need to verify your identity before processing certain requests.
Where permitted by law, you may authorize an agent to submit a request on your behalf. We may require appropriate evidence of the agent’s authority.
Instructions for submitting privacy requests and accessing any “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” mechanism will be made available on the Site.
This section supplements the remainder of this Privacy Policy for California residents where the California Consumer Privacy Act, as amended (“CCPA”), applies.
During the preceding 12 months, we may have collected the categories of personal information described in Section 1 and used them for the business and commercial purposes described in Section 3.
We may disclose those categories to the recipients described in Sections 4 through 6.
We may sell or share, as those terms are defined by the CCPA, identifiers, commercial information, Internet or electronic-network activity information, approximate geolocation information, and inferences to categories of recipients including automobile dealers, marketing companies, advertising networks, digital partners, data partners, and other automotive service providers.
California residents may have rights to know, access, correct, delete, and obtain information concerning personal information and to opt out of the sale or sharing of personal information.
Where required, California residents may exercise their right to opt out through the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link provided on the Site.
Where applicable, we process a valid Global Privacy Control signal as an opt-out request for the browser or device transmitting the signal.
We do not discriminate against consumers for exercising rights granted under the CCPA.
We do not knowingly sell or share personal information of consumers under 16 years of age.
Residents of states that provide comprehensive consumer privacy rights may have additional rights concerning access, correction, deletion, portability, sale of personal data, targeted advertising, profiling, or appeals.
We will process verified requests in accordance with the law applicable to the requesting consumer and to Motomatix.
Where applicable, we recognize legally required universal opt-out mechanisms.
Marketing emails generally include an unsubscribe mechanism.
Text messages may include instructions such as replying STOP to opt out where applicable.
You may also communicate directly with the dealer or other company contacting you to request that communications stop.
An opt-out from marketing communications does not necessarily prevent transactional, administrative, security, or legally required communications.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, analyze our operations, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect legal rights.
Retention periods may vary depending on the type of information, the purpose for which it was collected, contractual requirements, and applicable law.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no Internet transmission, storage system, or security measure is completely secure, and we cannot guarantee the absolute security of personal information.
The Site is intended for adults age 18 and older.
We do not knowingly collect personal information through the Site from children under 13, and the Site is not directed to children.
If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
The Site may link to automobile dealer websites, manufacturer websites, lender websites, advertisers, or other third-party services.
This Privacy Policy does not govern the privacy practices of those third parties.
We encourage you to review the privacy policies of websites and companies with which you interact.
We may update this Privacy Policy periodically.
When we make changes, we will update the “Last Updated” date above and provide additional notice when required by applicable law.
For questions concerning this Privacy Policy or to exercise an applicable privacy right, please use the privacy contact method or privacy-request mechanism provided on the Site.
Motomatix AI Inc.
Michigan, United States